The rapid spread of deepfakes and synthetic media has become a serious problem, as "convincing falsehoods" are weaponized to spread misinformation, influence elections, and commit scams. To provide a solution, the government is finalizing new IT rules that mandate AI tool makers and social media platforms to clearly label AI-generated content. This provides a vital benefit to users by ensuring transparency, allowing them to distinguish real media from synthetic creations through prominent markers and metadata.
