Researchers found that "creativity is in the eye of the beholder," especially when it comes to machines. In a 2025 study, participants rated robot-generated art as significantly more creative when they observed the drawing process or saw the robot in action rather than just the final product. Interestingly, the robot's physical shape did not matter; the "act" of creation itself provided the human-like connection. This insight helps designers build AI that feels more collaborative and authentic to users.
