PepsiCo India is updating snack packaging for brands like Lay’s, Kurkure, and Doritos to feature a "No Artificial Flavours or Colours" label. Today's consumers demand transparency but often find label reading difficult. PepsiCo’s solution is to use packaging as a direct communication tool to highlight the absence of artificial additives. This benefits shoppers by enabling them to make informed, confident purchasing decisions without changing the taste or quality they already trust.
