Many "natural" baby products hide synthetic chemicals behind vague labels, leaving parents worried about skin safety. To solve this, Indian couple Divya and Jiten Grover founded Earthbaby, a brand built on 100% ingredient transparency. They use an "ingredient decoder" to show the exact natural-origin percentage of every component, using only COSMOS-approved and edible-grade actives. This gives parents total peace of mind, ensuring babies get safe, honest, and toxic-free skincare.
