Struggling with PCOS and a lack of clean-label foods, Harshita Joshi left her IT career to solve a personal health crisis. To address the shortage of preservative-free options, she founded Jogurt, a startup producing high-protein Greek yoghurt made from A2 Gir cow milk. Her unique process uses double-straining and natural monk fruit instead of sugar to create a nutrient-dense, gut-friendly alternative. The benefit to people is a trustworthy snack that aids digestion and manages hormonal health, while her sustainable business now earns up to ₹6 lakh monthly.
