The Raika people of Rajasthan lost their livelihoods after a 2015 ban on camel trading. To help, Camel Charisma was founded to turn camel milk into a sustainable business. By producing eco-friendly milk, cheese, and wool, the project gives herders a steady income of ₹25,000 a month. This saves the camels from extinction, preserves a centuries-old nomadic culture, and provides healthy milk that helps people manage diabetes and autism.